Well, Maybe not cheap… but selling a 1.8M HDMI cable for $19.99 is really cheap since most off/name brand cables you can buy from the mainstream stores sells for $49.99-$99.99+. Yes, I know if you poke around a Fry’s or online you can get off-brand HDMI cables for ~$7.99. Just amazed the “Apple” branding didn’t mark up the cable more.